Thriving as a data-driven brand
has never been easier
Make informed decisions in real-time, outsmart your competition, and grow your brand faster. Spend your time pursuing opportunities and cutting waste, not wrangling data.
One stop for all your answers
Run your entire business from one central analytics platform.
Integrate your data
All the data you need in one dashboard, no matter where it comes from.
Understand cross-channel impact
See how campaigns on one channel impact performance on other channels.
Trust the data that guides your decisions
Working with multiple data sources leads to discrepancies. When numbers don’t match up, teams spend their time trying to figure out why instead of discussing what their data is telling them.
We give you a single source of truth your teams can trust to make informed decisions with confidence.
See the entire customer journey
Your customers interact with you on multiple channels: your site, apps, ads, social media, search engines, email, SMS… They use their computers, tablets and phones. We unify all those interactions into a single identity so you can see the entire customer journey.
We assemble the puzzle so you can see that the person who clicked that ad on their phone is the same person who opened that email. Track people, not devices.
When people buy or subscribe and provide contact information, we append it to their profile so you can see who they are and what they’ve done.
Segment your customers based on everything you know about them, not just what’s available in each channel. Show ads to people not opening emails, or email people not clicking ads.
Export your segments to your marketing tools. Send them emails, SMS and notifications. Personalize your website for them. Create custom and lookalike audiences on your ad platforms.
No more attribution confusion
Where did your last 100 sales come from? How much did each of your channels contribute to those sales?
Most brands can’t answer these questions accurately. Google Analytics gives all the credit to the last click and ignores the rest of the journey. Your channels claim 100% of the credit for every sale they touch.
When four channels take credit for the same sale, you can’t rely on channel data to analyze performance. You need attribution to be built into your analytics so you can understand the true ROI of every marketing initiative to optimize how you allocate your budget and maximize profit.
Understand your customers like never before
Your customers are the lifeblood of your business, so you need an analytics platform designed to help you optimize the five stages of the customer journey: acquisition, engagement, conversion, retention, and monetization.
Acquisition
Monitor all your channels and campaigns to acquire more new customers.
Engagement
Find out not only what pages people view, but what exactly they do on those pages.
Conversion
Understand where people are getting stuck so you can boost conversion rates.
Retention
See how to maximize retention rates and customer lifetime value.
Monetization
Discover what products to recommend to what customers, when, and on which channels.
Find the hidden profit in your data
Data speaks. It can tell you what is working and what isn’t. But you have a dozen data sources and hundreds of metrics, making it impossible for any human to find the needle in the haystack. We use a combination of machine learning, alerts and data science best practices to help you understand what’s happening and what to do about it.
Machine learning
Our ML technology helps you spot trends automatically.
Alerts
Get emails when key metrics change and stay on top of your business.
Heatmaps
We studied how brains process data to design the perfect way to spot insights.
Insights on demand
Hover over any data point to get additional information.
Relevant context
We put all your data in context so you can understand what it means.
Predictive analytics
Use past data to predict future performance and explore what-if scenarios.
Ask questions, get answers
Ask anything you want to know about your business in plain English and get the answer. No more waiting on others to give you the data you need to make decisions.
Custom-built for you
Your business is unique, so don’t settle for a cookie-cutter solution. You need an analytics platform tailored to your company, teams, products, customer segments and marketing channels.
See only what matters
We create a custom dashboard for each person so they can focus on what’s relevant to them.
Save reports
Save your favorite reports and settings for later access, and share them with anyone you want.
Control who sees what
You have full control over what data is available to each person in your company.
Organize your data
Clean data leads to better insights. Tag and organize all your data in one place.
Designed for data-driven teams
Share insights with your teams no matter where they are.
Share
Share via email or get a link to make sure you’re seeing the same data.
Embed
Embed dashboards on any web page or application you want.
Discuss
Engage your team with data-driven conversations right where the data is.
Access your data from anywhere
We give you a web portal —on your site or ours— and a mobile app so you can get the insights you need wherever you are. We use state-of-the-art authentication so your data is always safe and secure.
Actionable insights to keep you growing
We analyze your data and give you clear, specific recommendations to grow your business. These aren’t just reports. They’re action-oriented insights to help you focus on what matters most.
Your own data analytics team
Being a data-driven digital brand in an omni-channel, omni-device world is extremely challenging.
We’re a team of data scientists and engineers with a simple mission:
to give you the data you need to grow your business with confidence.
You don’t have to do this alone or spend $250,000 a year on a data team.
We’re here to help you grow faster and ensure your marketing investments pay off.
We analyze your data and give you recommendations to increase your bottom line.
Ask us any questions about your business —no matter how complex— and we’ll give you the answers.
No more shooting in the dark or second-guessing the data you use to make decisions.
We run your analytics so you can run your business.
World-class data architecture
The same technology big companies rely on, for a fraction of the cost.
Supermetrics
Supermetrics is the extract-transform-load (ETL) tool to get your data from your sources into your data warehouse.
Google BigQuery
BigQuery is the data warehouse (DW) where we store all your data, clean it up and leave it ready for analysis.
Segment
Segment is the customer data platform (CDP) that helps you create a single view of the customer journey.
Tableau
Tableau is the business intelligence (BI) tool for all your dashboards, machine learning and analytics.
50+ data connectors
We have over 50 connectors. If we don’t have it, we’ll build it.
We can work with virtually any data in any format.
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The 7 Most Important Ecommerce Metrics
